Conference Business School

Middlesex University London is delighted to host the 5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) Current and Future Trends, Development and Challenges on 21 September (Doctoral Colloquium), 22-23 September (Conference), 2023 in London, UK.

A Celebration of Professor TC Melewar’s Contribution to Corporate Branding, Identity, Image and Reputation Research.

Corporate branding, identity, image and reputation have become of increasingly important in academic research and management practice. The growth has been driven in large part by the prodigious, prestigious research and publication output of Professor TC Melewar and colleagues over a couple of decades. From early work on corporate visual identity published in world-leading journals such as Journal of International Business Studies, as far back as the previous millennium, TC’s work has led the development of scales for corporate visual identity, progressing to a research agenda encompassing all aspects of corporate branding, identity, image and reputation across a wide spectrum of traditional and new channels. Leadership of the field has been assured through papers published in key journals such as Corporate Reputation Review and globalisation applications in publications such as Journal of Global Marketing.

Evening Drinks Reception and Boat Trip (BBQ & Disco)

There is also an optional Evening Drinks Reception on 21 September and a Boat Trip, with BBQ & disco on 22 September. Please book your place when purchasing your conference ticket if you would like to attend.

If you are attending the conference and wish to bring a guest to these events please select the extra options.

The 9th International Community, Work and Family Conference will take place on 15-17 June 2023 in Rio de Janeiro, Brazil with the theme: Inclusive Community, Work and Family: Imagining Global Futures through Local Contexts.

The event is hosted by Middlesex University London and the Coppead Graduate School of Business (Universidade Federal do Rio de Janeiro). It will take place in the heart of Rio de Janeiro, Brazil at the Pestana Rio Atlântica Hotel in Copacabana.